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FAQ’s
Why use technology to grow your business?
Should e-mail marketing part of your new marketing strategy?
Why is it important for local companies to generate leads on their own website?
Why isn’t just having a website enough?
How important is the sales process in this whole equation?
Why do you think so many local companies are behind when it comes to the Internet?
Should you use an internet strategy to grow your business?
Why is important to market your website?
Q: Why use the internet and technology to grow your business?
A: First making a commitment to develop and implement a clear Internet marketing strategy and providing your employees with the best marketing tools available sends a clear message to your customers that you’re the right company to do business with. Online and offline, the competition is pretty fierce. It’s important to make sure you stand out for all the right reasons.
Besides more and more customers are going online and companies need to go online to accommodate all these new people and generate new customers by taking advantage of this growing trend.
Q: Should e-mail marketing part of your new marketing strategy?
A: Absolutely. E-mail marketing is an effective tool that allows companies to generate new business opportunities inexpensively and stay in touch with our current customers automatically.
You can implement a great email-marketing tool. It’s set up to automatically help you execute out-bound marketing campaigns, sales follow-up e-mails, monthly communication to our customers, cross-selling e-mails to our current clients, and many other e-mail campaigns. The results you’ll are increased lead flow, closing ratio, customer loyalty, and a reduction of your direct mail budget.
Q: Why is it important for local companies to generate leads on their own website?
A: More leads equal more opportunities to make money. You miss 100% of the shots you don’t take. This is a numbers game. You need more leads and a better conversion ratio in order to make more money.
Also, when you buy a lead, you're paying a third-party lead provider to grow their business. We’re interested in building our brand, not the brand of third-party lead providers. We realize this takes time, but it’s a sustainable business model and it’s an investment worth making.
Q: Why isn’t just having a website enough?
A: Placement on the Internet is KEY. You can’t expect to launch a website and have it start generating leads. You need to have a clear strategy on how you’re going to drive traffic to your website. If people can’t find your website it’s like your website doesn’t exist.
Q: How important is the sales process in this whole equation?
A: It’s very important. You need to understand the products that you’re selling and how to move a prospect through the sale. The Internet just allows you to have more opportunities to sell products and services.
Q: Why do you think so many local companies are behind when it comes to the Internet?
A: It’s still an uncharted territory for local companies . Like any other marketing initiative, the startup cost may seem high, but the results can be staggering once you take the chance. You want to be ahead of the curve, not behind it.
You’re investing in the future of your company. Your customers and your employees are our most valuable assets, and you need to be committed to providing them with the latest technology to efficiently grow the company and improve our customer satisfaction ratings.
I think it goes back to that old saying: “If you always do what you have always done, you will always get what you have always gotten.” Companies know what used to work, so they keep trying to do those things. They think that if they spend tons of money on a Yellow Page ad, customers will flock to their door like they used to. The truth is, they don’t.
In this environment, you just can’t survive long term if you aren’t adaptable and aware of the changing trends. So while that saying is very applicable in a lot of cases, it just doesn’t work with marketing for new clients anymore.
Having a clearly defined Internet marketing strategy is becoming the backbone of the modern local company.
Q: Should you use technology and an internet strategy to grow your business?
A: You need to make a commitment to develop and implement a clear Internet marketing strategy. With 85% of shoppers starting online, that’s where you needed to be. You don’t just want to be online. You want to provide a simple yet powerful online experience for all of our customers. This sends a clear message that you’re on the cutting edge and you’re not your average local company.
Q: Why is important to market your website?
A: You first need to have a clear consistent strategy on how you’re going to drive traffic. Having a website these days is the first step. You must have a strong blended marketing strategy to get strong results. Your website is your Virtual Office, open 24/7. How important is the sales process in this whole equation? It is very important. Shifting from a service-centric minded business to a sales-centric minded business is crucial. Every lead is a sales opportunity.
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